Twin to the Letter Between Us. The Letter is personal — who I am, what I want. This document is BU-level: where this business unit is going, what it needs, what it promises. One per Managing Director, signed and dated.

Read by the founder and the strategist only. Used as the anchor for quarterly review with you, and as the input to holding-level strategic planning. After Q3, the Vision Documents become part of the team-and-traction section the investor will read first.

Write this in your own voice. Numbers are honest, not aspirational. Bets are real bets, not "everything we'd like to do." Risks are the ones that actually keep you up at night, not the safe ones. Promises are commitments we'll hold each other to in November, not direction statements.

The kitchen has produced six leaders in five years. Each of you took a role you wouldn't have reached anywhere else in this much time. This document is how you take the next year, in writing, on your terms. The path keeps going. You're the one walking it for your BU.

— BlackFountain SX